Sunday 29 July 2012

Craig Chapter 5: The Advert


A white haired man in a short sleeve shirt walks toward the viewer across a golf course in what could be the Caribbean. He bends down to pick up a golf ball then looks up at the camera and smiles; his teeth are incredibly white, his accent mid-Atlantic.
Hi there! I’m Charles Benson, founder and majority owner of the Benson Group, but as an employee of one of the many companies in our great big family I’m sure you knew that already! You also know that we in Benson Group strive for excellence in all we do, from computing to mining, healthcare to construction, sanitation to space exploration! [Brightly lit images of handsome people performing these activities flash across the screen] But did you know than we are also the world’s largest producer of pork based products? That’s right! Pork is where this business started, why every time you eat a slice of bacon, or a mouth watering pork chop, or even a gelatine based sweet you are probably eating part of a Benson pig!
Why is he wearing a short sleeve shirt? The skin on his arms is like muslin and covered in tiny white hairs.
But there is always competition and we here at Benson are constantly trying to stay ahead of the game. That’s why I’m offering major rewards to any employees who come up with workable ways for us to corner the pork market once and for all, rewards including:

A new voice takes over, deeper, more American.

Bonuses, Pay Increases, Promotion, Extra Holiday! Eeexecutive Company Cars,

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